Painting Life × ST
Inspired by the brand attitude of she toreads, the design adopts a semi sheltered design form, combines natural elements with a warm indoor atmosphere, and creates an imaginative space with both distant poetry and imagination, as well as details and warmth of life.
One leaf and one flower create an atmosphere space hidden in the city. Flowers and plants are the best symbol of nature outside the hustle and bustle of the city. In terms of space design, warm lights are used to create a comfortable natural atmosphere, and plants are used as the finishing touch to bring the artistic conception to the vast and free nature in an instant. All the way along the moving line, the ingenious use of fog surface stainless steel, porcelain plate, solid wood and other materials in the space is introduced into the eyes, and the scattered appearance of devices adds a footnote to the natural atmosphere. The ingenious integration of the scene makes the shelf not only a shelf, but also a participant in the scene. Ingenious design makes the space not only a space, but also a link point between products and consumers, which is in line with the brand slogan, so that clothing is not only clothing, but also “the warmest waiting of years”
Step by step, the natural atmosphere of rocks and waves attracts people to stop. The brand gene contains encouragement and support for women’s diverse, bold and unrestrained life attitude. This spirit is also presented in the store space through visual expression. The dual style space with both vast nature and little bourgeois urban style came into being. The ingenious design of step-by-step scenery makes visitors stop and attract at the moment of entering the store. Terrazzo and wood grain create a landscape of mountains, rocks and sea, which brings a rough and crazy sense of nature to the space. The visit of devices, tables and chairs skillfully neutralizes the atmosphere, adding an urban aura to this natural space painting.
He graduated from China Academy of Fine Arts in 2009 and has stayed in school for many times with works and school scholarships.
From 2008 to 2015, he has been working as a Visual Manager / Director in relevant companies, engaged in commercial space design, and exchanged and studied with international friends on space projects. After 2015, he successively became the principal of Lin Junsheng design office, the principal of Hangzhou Huaji Decoration Design Co., Ltd. and the image director of Hangzhou Jinghao culture and creativity Co., Ltd. Since graduation, I have visited Japan, Italy, France, South Korea and other places for many times.